Second Life Podcast: Ría Safford

Ría Safford is a master of organization. But it’s a skill that came to her with practice, and she wants to teach you to practice too.

As the founder and CEO of RíOrganize, a luxury home-organization, relocation, and curation solution to help families nationwide transform their homes, Safford made it her mission to make homes functional and harmonious spaces. With that simple yet profound company ethos, Safford’s keen eye and organizational skills have helped spaces evolve into homely havens.

Safford decided to take a leap of faith and start RíOrganize in 2016, but it wasn’t until 2019 when a pivotal moment arrived: Celebrity hairstylist and entrepreneur Jen Atkin sent her a DM about organizing her beauty closet. This serendipitous connection marked a turning point in Safford’s career, opening doors to collaborations and opportunities she had never imagined. Today, Safford is not only a trusted advisor for families seeking order in their homes but also a recognized name in the world of celebrities and high-profile clientele such as Paris Hilton and Chrissy Teigen. She has even ventured into co-branded product lines with retail giants Amazon and Target.

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