A Deep Dive with CBRE

As the world’s largest commercial real estate firm, CBRE understands the power of a strong employer brand. But how does a B2B company like CBRE stand out in a crowded talent market and attract top talent beyond the real estate industry? To shed light on this, we interviewed Debbie Celado, CBRE’s Global Head of Talent Marketing. Celado, a seasoned expert in employer branding, has successfully navigated the challenges of building and maintaining a strong employer brand at both Citizens Bank and CBRE. The Unique Challenges of a B2B Employer Brand CBRE’s business is multifaceted, encompassing outsourcing services, real estate leasing…

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A Deep Dive with CBRE

As the world’s largest commercial real estate firm, CBRE understands the power of a strong employer brand. But how does a B2B company like CBRE stand out in a crowded talent market and attract top talent beyond the real estate industry? To shed light on this, we interviewed Debbie Celado, CBRE’s Global Head of Talent Marketing. Celado, a seasoned expert in employer branding, has successfully navigated the challenges of building and maintaining a strong employer brand at both Citizens Bank…

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Mention a trip to the Maldives, and you’re immediately met with wistful sighs. There’s a reason this long string of low-lying islands in the Indian Ocean is at the top of many travelers’ lists. Perhaps it’s the sugary-white sands, the thatched-roof overwater bungalows, the…

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