Bows Will Be One of 2024’s Biggest Hair Trends

Every season, I visit New York Fashion Week backstages to see all things beauty. There’s no better place to see some of the best creativity in hair, makeup, and nails up close. It’s also the best place to forecast trends. My rule of thumb is that if something crops up at more than two different shows, it’s officially a beauty trend that we’ll likely see a whole lot more of. 

This year, there was one hair trend that popped up again and again at shows for brands such as Christian Siriano, Collina Strada, Alice + Olivia, and more. The trend in question is hair ribbons, and they were everywhere this fall at NYFW. The trend arguably started during the fall/winter 2023 season, when models at Sandy Liang were sent down the runway sporting tiny bows in their hair. 

This season, the hair accessory proliferated. At Collina Strada, models had loose ribbons tied to the ends of their hair for a hair extension–like effect. “I think ribbon is the perfect hair accessory because you can really customize it and make it your own. You can choose your own length, color, texture, and tie it however you would like,” said Evanie Frausto, lead stylist with Bumble and bumble for Collina Strada.

Collina Strada wasn’t the only show where the models sported ribbons. At Alice + Olivia, voluminous buns were “playfully adorned” with ribbons underneath to add some extra oomph. At Christian Siriano, corset-like ribbon buns were the name of the game. “I knew to best support the looks I had to keep the hair feeling soft with a clean-girl aesthetic, but put together like you would expect to see a ballerina fairy who twirls down the runway,” said Lacy Redway, Unilever stylist and celebrity hair artist, who led hair for Christian Siriano. 

Keep reading for my favorite takes on the ribbon hair trend that I’ve seen and the best products to re-create the look yourself. 

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