Beaverbrooks has unveiled a £2m refurbishment for its Braehead store which has increased two and a half times in size.
Set across 5,008 sq. ft. – upscaled from 1,963 sq. ft. – Beaverbrooks Braehead features dedicated shop-in-shop spaces for OMEGA, Breitling, and TAG Heuer, as well as TUDOR, which is a new addition to the store.
The expansion into the adjoining unit has provided a larger and elevated dedicated area for Beaverbrooks Diamonds & Weddings.
The store has also introduced luxury watch brand Jacob & Co becoming the first stockist in Scotland and only the 10th in the UK.
The store also showcases fine jewellery and watches from Gucci, as well as other watch brands RADO, Raymond Weil, and Tissot.
Anna Blackburn, managing director at Beaverbrooks, said: “This investment into retail in Scotland and the future of Beaverbrooks is very exciting for us, particularly as this is our largest investment of the year. The Braehead store – which has increased two and a half times in size – marks our fifth refit of the year, with a final one planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.
“We are pleased to continue to position our Braehead store as a destination for diamonds and watches – particularly as it becomes Scotland’s first and only Jacob & Co. stockist, alongside dedicated shop-in-shop areas for OMEGA, Breitling, TAG Heuer, and TUDOR watches.”
Janene McQueer, store manager at Beaverbrooks Braehead, added: “We’re proud to have been part of shoppers’ special occasions for the past 25 years, and our latest refurbishment marks the next part of our journey. We can’t wait to share more celebrations with customers and cement our position as Glasgow’s destination for watches and diamonds.”
Beaverbrooks now boasts 89 stores, including three Loupe boutiques and 23 dedicated luxury mono-brand watch boutiques across the UK.
