2024 Makeup Trends: Looks to Try in the New Year

If the past 12 months are any indication, 2024 makeup trends are going to be bigger than ever. From food-inspired beauty like latte makeup and strawberry girl makeup to aesthetic-driven looks like Barbie-core and quiet luxury, this year brought plenty of inspiration to play with.

As for what’s in store for 2024? Experts are predicting a big comeback for 2010’s favorite beauty product: highlighter. Celebrity makeup artist Nick Barose, who works with Lupita Nyong’o and Lily Gladstone, says to stock up on shimmery, powdery textures instead of creams and liquids. “We are seeing more polished skin,” he says. “It’s more coverage and matte but velvety, as opposed to bare, dewy faces. Skin is slightly sculpted with gentle glow, but dry shine to highlight the cheeks.”

Makeup artist Michael Anthony, whose clients include Ariana Grande and Katy Perry, agrees, adding that well placed highlighter can also help define features. “Shaping the face with thoughtful highlights instead of intense shading will be very popular in 2024,” he says. “Taking care of your skin and showing off the texture with luminous, skin-friendly products—even deeper shades that are typically matte can have a sparkle.”

Glowing skin will create the perfect base for any look you choose to create. “There’s an effortless elegance to minimalist glowing skin—it’s fresh and timeless,” says makeup artist J Guerra. “It provides a perfect canvas for any choice of makeup, whether it’s a bold lip or a subtle eye look. It complements every occasion and transcends trends.”

Ahead, seven 2024 makeup trends to try in the new year.

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